A good decision starts
with a better question.
Choose the work that reduces uncertainty. The output should help your team act, rather than simply add another document to the folder.
What should we focus on?
For teams looking at a broad AI opportunity or an unclear technical decision. Establish the task, stakeholders, constraints and evidence gaps before choosing a product.
A useful finish
A clearly framed problem, a considered set of options, the assumptions behind them and a prioritised next investigation.
Which option fits our context?
For a shortlist of models, agent tools, platforms or engineering patterns. Compare the options against the same task and distinguish documentation from demonstrated behaviour.
A useful finish
A comparison with traceable sources, important trade-offs, missing evidence and a recommendation for the next step.
What would change our mind?
For an idea that needs practical evidence. Agree a baseline, representative tasks and success criteria before implementation. Keep the work small enough to learn from.
A useful finish
Recorded results, the limitations of the test and a decision: investigate further, adapt the approach or stop.
Bring the decision.
We’ll frame the work.
No need for a finished brief. A clear question is a useful start.